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highplainsdem

(48,723 posts)
Tue Jul 21, 2020, 11:04 PM Jul 2020

Great CNN article on the three brothers behind the viral MeidasTouch videos

https://www.cnn.com/2020/07/21/politics/meidastouch-trump-videos/index.html


-snip-

From their respective pandemic lockdowns in New York and Los Angeles earlier this year, the three brothers who founded MeidasTouch began to turn over an idea -- and an opportunity. Ben, 35, Brett, 30, and 27-year-old Jordan Meiselas had been captive audiences to Trump's coronavirus press conferences and, feeling frustrated and angry with time on their hands, started a blog. Opinion and aggregation soon turned into the rapid production of political videos.

New York natives, the brothers decided that their experiences across different professions -- Ben is a lawyer; Brett a video editor; and Jordan a marketing supervisor -- could be folded together to successfully launch an online media and advocacy operation. With an election approaching and liberals' appetite for anti-Trump content peaking, their audience was already in place.

-snip-

For MeidasTouch, the breakthrough came in late April, with an assist from George Conway. Brett Meiselas, the brother who cuts the videos, tweeted one at Conway, the Republican lawyer husband of Kellyanne Conway and a Lincoln Project co-founder. One retweet later, MeidasTouch was on the map and in the game.

-snip-

"In 2016, the thing that Trump was also so successful in was, he could say something, he could label his opponent any way he wants to label his opponent and that would kind of stick, very quickly. He's a good branding guy," Brett Meiselas said.

The MeidasTouch videos, he added, fit into a broader effort among similar groups determined to "take the oxygen out of the news cycle from (Trump) almost immediately."

-snip-




Much more at the link. It's well worth reading in its entirety.

The guys behind MeidasTouch deserve our support and gratitude:













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