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highplainsdem

(48,910 posts)
Fri Feb 5, 2021, 02:00 PM Feb 2021

Pillow Fight: The right-wing media competition for Mike Lindell's affection (and money)

https://www.mediamatters.org/fox-news/pillow-fight-right-wing-media-competition-mike-lindells-affection-and-money



Viewers who tune in to the far-right One America News Network on Friday will see a right-wing pillow impresario’s take on how the 2020 presidential election was stolen from Donald Trump. OAN is airing MyPillow CEO Mike Lindell’s two-hour disinfomercial on the subject, “Absolute Proof,” four times over the course of the day, making it the bulk of the channel’s programming from 10 a.m. to 9 p.m. ET.

OAN’s credulous airing of a series of deranged election fraud conspiracy theories marks the latest salvo in a fierce competition between OAN and fellow right-wing cable channels Fox News and Newsmax as they vie for Lindell’s affections -- and his advertising dollars. The networks, which have all been sued or threatened with lawsuits for pushing false claims about the election, are risking additional legal exposure to win the pillow fight.

Lindell is a zealous Trump supporter who has considered a run for governor of Minnesota. His MyPillow company is one of Fox’s biggest advertisers, plowing millions of dollars into commercials on the network each week, particularly on the prime-time shows that many major brands have abandoned over their hosts’ virulent commentary.

The pillow salesman is one of the most prominent peddlers of bogus conspiracy theories regarding the lie that President Joe Biden stole the 2020 election, and last month he apparently used a personal meeting with then-President Donald Trump to urge him to use the military to subvert the results and stay in power. Lindell’s efforts have had repercussions: backlash for his company; a threat of imminent litigation from Dominion Voting Systems, whose voting machines he falsely claims were used to rig the election; and a January 26 permanent ban from Twitter.

Since Lindell lost access to Twitter, Fox, Newsmax, and OAN have all eagerly provided him with access to their audiences. Fox star Tucker Carlson hosted him on the evening of his banning, giving the MyPillow CEO a sympathetic platform to push his Dominion conspiracy theories. In fact, Carlson, whose show’s commercial blocks are a barren wasteland overwhelmingly reliant on the pillow company’s advertisements, has repeatedly given Lindell pathetically sycophantic treatment.

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Much more at the link.
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Pillow Fight: The right-wing media competition for Mike Lindell's affection (and money) (Original Post) highplainsdem Feb 2021 OP
"Disinfomercial." Gold. dchill Feb 2021 #1
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