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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsGOP used YouTube to win Latino voters who Democrats ignored
GOP used YouTube to win Latino voters who Democrats ignored
Russell Contreras at Axios
https://www.axios.com/republicans-youtube-latino-voters-democrats-trump-8119b29f-3d9b-4fb9-87d3-200536f531fb.html
"SNIP.....
Republicans and conservative groups made inroads via YouTube in 2020 with low-information Latino voters often ignored by Democrats, a deep new analysis of U.S. voters shows.
Why it matters: The percentage of eligible Latino voters is expected to increase in every election, but traditional media isn't necessarily where these new voters are going for crucial information shaping their decisions.
The details: Preliminary findings by research firm Equis, reviewed by Axios, found that YouTube played a major role in convincing Latino voters to support Trump in higher percentages than expected.
The research found that 64% of registered Latino voters and 74% of Hispanic voters in Florida got election information from YouTube.
.......SNIP"
brooklynite
(93,873 posts)applegrove
(118,022 posts)I could speculate on who but that would be speculation.
brooklynite
(93,873 posts)...who don't reliably vote.
applegrove
(118,022 posts)Crunchy Frog
(26,548 posts)and that you have their votes in the bag, and don't have to work for them.
Sympthsical
(8,936 posts)I dont know a single Latino in my life who likes or uses it. A small group of activists came up with it, then credulous white people disseminated it.
Its patronizing as hell.
But, you know, gotta do that signaling.
Its seen as an assault on their language and culture. Journalists need to stop hanging on Twitter all day and using it as their cultural cues.
People who try to force LatinX are basically declaring they dont actually hang out with any Latinos.
TheRealNorth
(9,435 posts)I figured it was due to misinformation in Spanish-speaking social media.
JI7
(89,182 posts)Some Latinos are just right wing leaning. It isn't really about messaging or reaching out.
But Covid was the biggest reason for what hurt among those who would consider voting democratic.
Someone from Florida had been posting how a significant number of Latinos will usually just vote for the incumbent. And the best way to reach these people are usually ground campaigns and direct contact.
Trump putting his name to things like stimulus checks and food boxes also helped him.