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Sherman A1

(38,958 posts)
Thu Jan 24, 2013, 06:20 AM Jan 2013

Customer Frugality Shows in Latest Study

JACKSONVILLE, Fla. — Shoppers are clinging to frugal shopping habits, according to a new study from AMG Strategic Advisors here.

Among the findings from AMG’s new trade promotion study, “A Shift in the Lift: A Study of Key Factors Influencing Trade Promotion,” found that 67% of shoppers said they are “buying less and sticking to a budget.”

In addition, 54% said they are buying fewer items on impulse, 59% said more than half of their grocery purchases are bought “on deal,” and 65% said they expect certain items to be on sale and will wait for a sale to purchase them.

Read More: http://supermarketnews.com/marketing/customer-frugality-shows-latest-amg-study#ixzz2It31Nl4Q

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Customer Frugality Shows in Latest Study (Original Post) Sherman A1 Jan 2013 OP
Corporate America teaching Americans frugality, so deliciously ironic Fumesucker Jan 2013 #1
I don't see it as teaching frugality, simply Sherman A1 Jan 2013 #2
People are learning to be frugal thanks to policies that the corporations have promoted Fumesucker Jan 2013 #3
Many Depression-era and war rationing-era Ineeda Jan 2013 #8
yep marions ghost Jan 2013 #11
Yes, indeed. KarenS Jan 2013 #4
Agreed Sherman A1 Jan 2013 #6
I have seen this quaker bill Jan 2013 #5
Very interesting observations on your part Sherman A1 Jan 2013 #7
Do you have a website? I'd like to see tblue37 Jan 2013 #9
Gee, I wonder why . . . . hatrack Jan 2013 #10
Guns, ammo and survival food marions ghost Jan 2013 #12
I forgot how much fun couponing can be liberal_at_heart Jan 2013 #13

Fumesucker

(45,851 posts)
1. Corporate America teaching Americans frugality, so deliciously ironic
Thu Jan 24, 2013, 06:29 AM
Jan 2013

Killing the goose that laid the golden eggs they are.

Sherman A1

(38,958 posts)
2. I don't see it as teaching frugality, simply
Thu Jan 24, 2013, 06:31 AM
Jan 2013

reporting trends and a trend that in this case does not seem to be changing for those included in the report.

Fumesucker

(45,851 posts)
3. People are learning to be frugal thanks to policies that the corporations have promoted
Thu Jan 24, 2013, 06:36 AM
Jan 2013

Lower salaries, fewer benefits, no pensions and so on, in a word austerity.

Habits are hard to break once established and frugality is a habit as much as anything else.

Ineeda

(3,626 posts)
8. Many Depression-era and war rationing-era
Thu Jan 24, 2013, 08:41 AM
Jan 2013

folks never really lost their mindset. And much of it rubbed off on their children, the boomers. Today's frugality, though generally not as profoundly widespread, will also have lasting effects, IMO. Yes, once you've learned the habit, it's hard to break and that's a good thing.

KarenS

(4,024 posts)
4. Yes, indeed.
Thu Jan 24, 2013, 07:11 AM
Jan 2013

Fear is a hugely motivating factor for folks. I think at this point most of us know people that have lost their jobs and are now underemployed or unemployed or we are underemployed/unemployed,,,,
In our household, we have changed our buying/spending/saving habits across the board.
This will resonate for multiple generations and Corporate Greed brought it all on.

Sherman A1

(38,958 posts)
6. Agreed
Thu Jan 24, 2013, 07:21 AM
Jan 2013

Corporate greed is the underlying cause here, no doubt. That said, frugality is one would think a good thing, unless you are part of one of those Corporations trying to sell an endless stream of unneeded stuff to consumers.

quaker bill

(8,223 posts)
5. I have seen this
Thu Jan 24, 2013, 07:17 AM
Jan 2013

I have also seen it beginning to dissolve. I run a very small business making and selling art jewelry. I got started a year before the bubble popped.

In that first year I was clearly selling to folks on impulse, largely on credit. I am still selling, but not as fast and vastly more for cash. After the election I saw a brief return of impulse credit buys, and I will see if the trend holds in a few weeks in my first 2013 show.

I went from the pre-recession 5% cash to a maximum of 75% cash sales in 2008, which has steadily declined to roughly 20% cash sales on average in 2012, with the post election shows dropping back to below 10%. (both an increase in sales and an increased use of credit to fund it)

What I will say is true is that more people are more often coming up with a plan and sticking with it. Some have been using a wad of cash to create a budget. They bring a wad and when they spend it, they are done. These folks can fall in love with a piece, but if the wad they have does not cover it, they will not pull the plastic out. Others, who are perhaps better off financially (looking at how they are dressed) come with credit and are now using it like it was 2006 again.

I like doing shows. You sit in one place for a weekend and watch 50,000 people walk past. Sometimes you get a grip on what is going on out there. One thing I have learned as a hard fact is that you don't do shows that are promoted on Fox TV stations, because you can see a big crowd, but there is just no money in their pockets. Even the guys selling the hot dogs have a hard time making expenses at a Fox TV promoted show.

Sherman A1

(38,958 posts)
7. Very interesting observations on your part
Thu Jan 24, 2013, 07:24 AM
Jan 2013

It is snap shots like yours that are in my opinion just as, if not more valuable as these studies in giving us a sense of what is really happening out there.

tblue37

(64,982 posts)
9. Do you have a website? I'd like to see
Thu Jan 24, 2013, 08:43 AM
Jan 2013

your wares--if you make them. My 31-year-old daughter is hard to buy gifts for, but she does enjoy beautiful jewelry, but prefers stuff designed and made by truly creative people. I am always looking for sources for gifts for her.

liberal_at_heart

(12,081 posts)
13. I forgot how much fun couponing can be
Thu Jan 24, 2013, 11:11 AM
Jan 2013

I just started up again. There is just something fun about knowing you are getting the food you need to feed your family at a discounted price and knowing those savings can go towards other bills. It's just very satisfying.

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