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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsMillerCoors Sued For Marketing Blue Moon As Craft Beer
Evan Parent would frequently stop into San Diego stores like Ralphs, Vons and 7-Eleven to pick up some Blue Moon. Now, he has filed a class action lawsuit against MillerCoors, brewers of that popular wheat beer.
How did Parent go from buying Blue Moon to suing its maker? The lawsuit (which you can read here) was filed on April 24, and maintains that Parent purchased Blue Moon because the beers ads, price and placement among craft beers led him to believe it was also a craft beer.
That myth was shattered when, in the summer of 2012, Parents friends informed him this wasnt the case. Though he didnt believe them at first, after some research he discovered they were right. He hasnt purchased a Blue Moon since.
The lawsuit, which was filed by the Clark and Treglio law firm in San Diego, accuses MillerCoors of violating Californias Consumer Legal Remedies Act, deceptive and misleading advertising, and unfair business practices.
It notes that the name MillerCoors is not found on bottles of Blue Moon, nor is it anywhere on the Blue Moon Brewing Co. website. It also points out that while Blue Moon Brewing Co. is a small brewery located inside Coors Field in Denver, the beer sold in stores across the nation is actually produced at large breweries in Golden, Colorado and Eden, North Carolina, in the same facilities that turn out brands like Coors, Milwaukees Best, Miller High Life, Hamms, Icehouse and Olde English. The lawsuit also takes issue with Blue Moons use of the phrase artfully crafted.
http://www.pastemagazine.com/articles/2015/05/millercoors-sued-for-marketing-blue-moon-as-craft.html
Probably won't go anywhere, but corporate beer deserves being poked with a stick.
ScreamingMeemie
(68,918 posts)Trajan
(19,089 posts)Miller Coors = giant multinational conglomerate ...
I'm sticking with the locals ...
ScreamingMeemie
(68,918 posts)Last edited Thu May 7, 2015, 11:14 AM - Edit history (1)
LOL
My daughter and her boyfriend brew their own. Doesn't change the fact it all tastes the same.
Tommy_Carcetti
(43,080 posts)That being said, I appreciate both beer and coffee very much.
ScreamingMeemie
(68,918 posts)the best taste in the world.
whatthehey
(3,660 posts)growing up in the business taught you little, or you have no taste buds. There are a good 80 or so I can identify blindfolded, and can narrow down many more than that into small subgroups. But anyone who says all beer tastes the same needs to try an Old Chubb followed by a Dogfish Head 120. If you can't tell the difference you have no tongue.
ScreamingMeemie
(68,918 posts)age.
My husband loved it. Good for him, but I find "beer people" hilarious. Sorry. Don't worry though, I make a heck of a lot of fun over my daughter and her boyfriend about it too.
Trajan
(19,089 posts)Last edited Thu May 7, 2015, 12:41 PM - Edit history (2)
The ingredient selections and various methods of 'cooking' during the brewing process imparts a unique balance to each batch, and that provides a huge variety of possible flavor profiles to the finished product ...
EVERY craft beer has a different flavor ....
I'm sorry your palate cannot distinguish between flavorful brews ... You should stick to the cheaper corporate brands ...
ScreamingMeemie
(68,918 posts)I'm not fond of it, which, as my husband used to say, makes me a cheap date and a perfect designated driver.
I've tried literally hundreds of beers and it's just not worth the $.
Art_from_Ark
(27,247 posts)I've had beer from a pitcher and from a German mug,
I've had it from a paper cup, I've poured it from a jug.
I've had beer mild, I've had beer cold, but to me they're all the same
Oh, a beer is a beer is a beer is a beer
Regardless of the name
lame54
(35,134 posts)thank you
thank you
thank you
I've had so many micro-brews over the years looking for the next great beer - did not find it - they all start to blend together - and what's with all the hops
it seems that breweries are an easy way for someone to start their own business - that's great - but that does not mean that they are artists or chefs or brewmasters
come up with a strange name - a funky label - and sell your mediocre beer
OnyxCollie
(9,958 posts)Don't like hops? Drink Corona. No bitterness to compete with the taste of the lime.
lame54
(35,134 posts)i'd pick a corona over a micro-brew any day
Whaaa! somebodies picking on micro-brews
OnyxCollie
(9,958 posts)BeerAdvocate gives Corona a 56 out of 100.
http://www.beeradvocate.com/beer/profile/75/232/
lame54
(35,134 posts)but as a choice between the 2 - yes
T_i_B
(14,734 posts)...is websites like RateBeer.com and BeerAdvocate.com
Too much emphasis on rare beers, strong beers and American beers. Give me a pint of Oakham Citra on cask over an 11% imperial stout aged in Pedro Ximinez barrels anyday.
OnyxCollie
(9,958 posts)I'm fortunate to live near a store with the second largest selection in Ohio, and delivery days always bring in new releases.
frylock
(34,825 posts)hunh?
Trajan
(19,089 posts)carry on!
KamaAina
(78,249 posts)The esteemed Will Pitt once scoured every packie (liquor store) in Boston to hunt up a sixer of Petaluma, CA's beloved Lagunitas. He eventually scored!
BrotherIvan
(9,126 posts)Is that the racial slur for Indians/Pakistanis or some quaint colloquialism?
hifiguy
(33,688 posts)Heard the same weird term when I worked in Philly for a few months. They're just liquor stores out here in the midwest.
BrotherIvan
(9,126 posts)There are a lot of 711 jokes out on the west coast.
KamaAina
(78,249 posts)Philly? I thought it was a New Englandism.
Buzz Clik
(38,437 posts)"I thought it was unicorn urine, but now I find it's just horse piss."
smokey nj
(43,853 posts)Initech
(99,912 posts)hunter
(38,264 posts)It would be hard to mistake Shock Top or Blue Moon for anything but mass market product.
Nevertheless, it's nice that people who are not wealthy have an amazing variety of beers to choose from.
I'm old enough to remember when Michelob, and sometimes Heinekin, were the "premium" beer in many supermarkets. Pabst Blue Ribbon or Budweiser were the "good" beers, followed by many horrible inexpensive brews that didn't even resemble beer, tasted like metal, and could cause the worst hangovers known to man, especially when combined with cheap tequila.
Initech
(99,912 posts)I was going to Kentucky and my connecting flight got cancelled because of weather. So the airline put me up in this Ramada in Raleigh for the night. I get to my room and I get bored so I go to the bar. When I get to the bar, I'm sitting and staring at the beer menu for like15 minutes wondering what the joke is. Under "imports" the bar had these listed: Killians Irish Red (brewed in St. Louis), Yuengling (brewed in Pennsylvania), and Sam Adams (brewed in Boston). None of those are imported!
bluesbassman
(19,309 posts)Those state lines are tough to cross!
niyad
(112,432 posts)Initech
(99,912 posts)niyad
(112,432 posts)smokey nj
(43,853 posts)frylock
(34,825 posts)T_i_B
(14,734 posts)....but the definition of craft beer is pretty tenuous at the best of times. Especially here in the UK. I have even had an article printed in my local CAMRA mag where I complained that it's pretty much impossible to provide any sort of clear definition of what people mean by the term craft beer.
Tommy_Carcetti
(43,080 posts)T_i_B
(14,734 posts)I actually know a few brewers who do actually look like that!
Also, seen this stuff? https://www.etsy.com/shop/BeerdedBeardCo
OnyxCollie
(9,958 posts)Our latest brew Dedicated to Beards, Beard Beer is brewed with a yeast created from Brewmaster John Maier's Beard. No Need to freak out, Brewers have used wild yeasts in beer making for centuries. John has had the same Old Growth Beard since 1983 and for over 15,000 brews, so it is no great surprise that a natural yeast ideal for brewing was discovered in his beard.
What does Beard Beer taste like? Try it, we think you'll be surprised...
Cheese Sandwich
(9,086 posts)Initech
(99,912 posts)hifiguy
(33,688 posts)truncated pyramidal weights, like these guys
Oneironaut
(5,461 posts)That was worth the tour alone.
closeupready
(29,503 posts)OnyxCollie
(9,958 posts)City Lights
(25,171 posts)kwassa
(23,340 posts)If we are going to discuss crimes against beer, here.
hifiguy
(33,688 posts)but only from some old, long-gone New Ulm MN brewery called Hauenstein. By Celestia, that was vile shit. But at three cases for ten bucks back in the Seventies we drank it anyway.
Throd
(7,208 posts)Total wanker.
T_i_B
(14,734 posts)...we have become quite fond of the term "craft wanker"! https://twitter.com/thecraftwanker
Not to mention the Craft Wanker's older counterpart, the Real Ale Twat http://viz.co.uk/category/real-ale-twats/
tritsofme
(17,320 posts)trumad
(41,692 posts)Proof Brewery, Cigar City, etc..... unbelievable great beer.
Anyone who says all beer tastes alike probably say the same about wine---and really have no idea what they are talking about.
NCTraveler
(30,481 posts)Initech
(99,912 posts)I am a huge supporter of the craft beer industry. That said, this industry would not survive without the larger breweries sponsoring beer festivals like the recent Hops And Hopes in Los Angeles or the Great American Beer Festival in Denver where breweries of all sizes get to showcase their products. Even the Blue Moon Brewery has a large presence at these festivals. And they showcase a lot of beers that aren't available to the general public. Blue Moon and MillerCoors need the smaller breweries, and the smaller breweries need the larger ones. Sure it's false marketing but the marketers are the ones to blame for this one. What we should be doing is suing InBev for putting out a garbage like Third Shift Ale and calling it craft beer.
bullwinkle428
(20,626 posts)mocked craft beer drinkers at the same time they're making money off of Goose Island brews is a wonderful example of corporate cognitive dissonance!
Initech
(99,912 posts)Budweiser gives craft beer drinkers a hard time, but they go and sponsor the big beer festivals. Although I do have to give them one thing - I'm not a fan of those niche flavored beers. Give me a strong IPA or barley wine around the 10-12% range. The stronger the better!
voteearlyvoteoften
(1,716 posts)Latest episode of This Week Tonight on HBO
They did a hit job on BL
Very funny recommend the bit and the show.
frylock
(34,825 posts)you can't swing a dead cat around here without hitting a brewery.
riqster
(13,986 posts)bullwinkle428
(20,626 posts)PoliticAverse
(26,366 posts)Oneironaut
(5,461 posts)The same is true of the other 'Crapped Beers' out there by big beer companies.
You can usually tell because they're the same mass-produced junk as those companies' normal beers. For example, "Johnny Appleseed cider" tastes like a liquid red Jolly Rancher. I looked it up, and sure enough...
Erose999
(5,624 posts)a 25% stake in whatever local small batch brew you're drinking.
onehandle
(51,122 posts)Not a chance that corporate beer invests in hardly any of them.
The craft beer community calls stuff like this out. That being said, yes they 'invested' in some...
http://coolmaterial.com/feature/9-craft-beers-you-didnt-know-werent-craft-beers
hifiguy
(33,688 posts)Small breweries are coming out of the ground all over the country like mushrooms after a rainstorm. They won't be able to keep up, and the real hard core brewing guys are highly unlikely to sell out.
I know my bigger locals, Surly and Summit, are 100% locally owned. And Grain Belt is brewed by Schell's, which is still family owned by Minnesotans like it has been since the 1860s.
Erose999
(5,624 posts)needed capital for expansion. The majority share is still locally owned and they still make great beer, but they shook hands with the devil.
hifiguy
(33,688 posts)Grain Belt, Summit, Surly. All brewed in Minnesota by Minnesota-owned breweries.
Fuck Big Beer.
cyberswede
(26,117 posts)It looks kinda like this:
hifiguy
(33,688 posts)Gormy Cuss
(30,884 posts)Now it makes sense.