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ecstatic

(32,567 posts)
Thu Sep 14, 2017, 04:30 PM Sep 2017

After the Equifax Hack, LifeLock Sign-ups Jump Tenfold

Shortly before Equifax Inc. revealed last week that it had been hacked, Fran Rosch got a call. The Symantec Corp. executive was vacationing in Maine, visiting his parents, when an Equifax representative telephoned to say sensitive information about 143 million Americans had been put at risk.

Armed with information only a handful of people had at the time, Rosch mobilized the rapid response team at LifeLock, the identity-theft protection service owned by Symantec. This included member services, legal counsel, product development, marketing, and public-relations staff, he said. Rosch knew the company would receive an onslaught of calls and sign-ups in the coming days—far greater than anything it had experienced before. And he was right.

“It was crazy,” Rosch, the executive vice president and general manager of consumer business at Symantec, said in a phone interview on Tuesday. “It has been like an earthquake.”

Since news of the breach, LifeLock has seen six times its usual web traffic and the company is enrolling 10 times as many new customers every hour than before the attack was disclosed. “We’re over 100,000 new members and counting since the breach,” Rosch said. “Most are paying the full price, rather than discounts. It’s a really incredible response from the market.”

https://www.bloomberg.com/news/articles/2017-09-13/after-the-equifax-hack-lifelock-sign-ups-jump-tenfold


I attempted to sign up with LifeLock today. While reading the fine print, I was disturbed by a few things--namely, LifeLock (Symantec) appears to have a relationship with Equifax --that is the credit bureau they use to provide Credit Scores and credit monitoring. I shrugged off my concerns and made my way to checkout. Unfortunately (or fortunately), the PayPal checkout page would not load. I even changed browsers, cleared cookies, etc. Their site doesn't appear to be ready for prime time. Apparently, many LifeLock members can't even log in right now and they're complaining on Twitter about the customer service & outrageous phone hold times (1 hr+). No thanks. I froze my credit file so hopefully that's enough. Besides, it's not right that Equifax is potentially benefiting from being sloppy with our data. Congress???
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After the Equifax Hack, LifeLock Sign-ups Jump Tenfold (Original Post) ecstatic Sep 2017 OP
Lifelock used to be owned by a right winger, but Semantec bought it in 2016. SunSeeker Sep 2017 #1
life lock has had to pay multiple fines for deceptive advertising Egnever Sep 2017 #2
That's what I'd did. ProgressiveValue Sep 2017 #3

SunSeeker

(51,372 posts)
1. Lifelock used to be owned by a right winger, but Semantec bought it in 2016.
Thu Sep 14, 2017, 04:53 PM
Sep 2017

Not sure if Semantec is as bad.

 

Egnever

(21,506 posts)
2. life lock has had to pay multiple fines for deceptive advertising
Thu Sep 14, 2017, 05:10 PM
Sep 2017

Freezing you credit is supposed to be much more effective from my understanding and costs a whole lot less.

 

ProgressiveValue

(130 posts)
3. That's what I'd did.
Thu Sep 14, 2017, 06:28 PM
Sep 2017

I only need my credit card for now. I have no plans on opening a new line of credit for a few years, so I figure the pain in the ass of unlocking it will be worth having it frozen for now. Anyone who has my info is screwed; they'll have to move on down the list.

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