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BumRushDaShow

(127,312 posts)
Thu Feb 20, 2020, 09:04 AM Feb 2020

Morgan Stanley to Buy E-Trade for $13 Billion

Last edited Thu Feb 20, 2020, 09:57 AM - Edit history (1)

Source: New York Times



Morgan Stanley announced on Thursday that it would buy E-Trade, the online discount brokerage, for about $13 billion, in the biggest takeover by a major American lender since the 2008 global financial crisis. The deal would give Morgan Stanley — long known as one of Wall Street’s most blue-chip names, whose asset management business already caters to the wealthy — a big share of the market for online trading. It continues Morgan Stanley’s strategy of increasingly focusing on asset management rather than investment banking and high-stakes trading, betting on steady fees over bigger paydays and bigger risks.

Thursday’s deal highlights the increasing convergence of Wall Street and Main Street. Elite bastions of corporate finance are increasingly seeking to cater to customers with smaller pocketbooks. And online brokerages that once hoped to overthrow traditional trading houses are instead suffering from a price war that has slashed their profits.

The deal evokes a similar move toward Main Street by Goldman Sachs, Morgan Stanley’s traditional Wall Street rival. Goldman created a retail-focused lending arm, named Marcus, in 2016 and partnered with Apple last year to offer a credit card. Last month, Goldman said that it intended to grow its retail deposit base to $125 billion, and its consumer loan and card balance to $20 billion, over the next five years.

Meanwhile, E-Trade has struggled amid a price war among brokerages, begun in earnest last fall when Charles Schwab eliminated fees for the trading of stocks and exchange-trade funds. Schwab later agreed to buy TD Ameritrade for $26 billion. Acquiring E-Trade will give Morgan Stanley an additional 5.2 million customer accounts and $360 billion in assets. Before the deal, Morgan Stanley oversaw $2.7 trillion in assets, largely tied to big companies and wealthy individuals.

Read more: https://www.nytimes.com/2020/02/20/business/dealbook/morgan-stanley-etrade.html



Original article -

Morgan Stanley announced on Thursday that it would buy E-Trade, the online discount brokerage, for about $13 billion, in the biggest takeover by a major American lender since the 2008 global financial crisis.

The deal would give Morgan Stanley — long known as one of Wall Street’s most blue-chip names, whose asset management business already caters to the wealthy — a big share of the market for online trading.

It continues Morgan Stanley’s strategy of focusing on asset management rather than investment banking and high-stakes trading, betting on steady fees over bigger paydays and bigger risks.

Under the terms of the deal announced on Thursday, Morgan Stanley will pay 1.0432 of its own shares for each share of E-Trade. As of Wednesday’s market close, that amounts to $58.74 per E-Trade share, a 30 percent premium to where the brokerage’s stock closed.

This is a developing story. Check back for updates.


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Morgan Stanley to Buy E-Trade for $13 Billion (Original Post) BumRushDaShow Feb 2020 OP
They gotta show the money on this one bucolic_frolic Feb 2020 #1
They are still updating the article (was waiting for a more "final" version) BumRushDaShow Feb 2020 #2

bucolic_frolic

(42,676 posts)
1. They gotta show the money on this one
Thu Feb 20, 2020, 09:18 AM
Feb 2020

"betting on steady fees"

Commissions are $0.00. There are exchange fees of a few cents. Options about $.65 per contract.

Brokers must be struggling, Ally Invest bought a Long Island bank this week for its credit card business.

Somehow I doubt $0.00 will prove durable.

BumRushDaShow

(127,312 posts)
2. They are still updating the article (was waiting for a more "final" version)
Thu Feb 20, 2020, 09:29 AM
Feb 2020

but they included this now -

<snip>

The deal evokes a similar move toward Main Street by Goldman Sachs, Morgan Stanley’s traditional Wall Street rival. Goldman created a retail-focused lending arm, named Marcus, in 2016 and partnered with Apple last year to offer a credit card.

Last month, Goldman said that it intended to grow its retail deposit base to $125 billion, and its consumer loan and card balance to $20 billion, over the next five years.

<snip>

https://www.nytimes.com/2020/02/20/business/dealbook/morgan-stanley-etrade.html
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