Morgan Stanley to Buy E-Trade for $13 Billion
Last edited Thu Feb 20, 2020, 09:57 AM - Edit history (1)
Source: New York Times
Morgan Stanley announced on Thursday that it would buy E-Trade, the online discount brokerage, for about $13 billion, in the biggest takeover by a major American lender since the 2008 global financial crisis. The deal would give Morgan Stanley long known as one of Wall Streets most blue-chip names, whose asset management business already caters to the wealthy a big share of the market for online trading. It continues Morgan Stanleys strategy of increasingly focusing on asset management rather than investment banking and high-stakes trading, betting on steady fees over bigger paydays and bigger risks.
Thursdays deal highlights the increasing convergence of Wall Street and Main Street. Elite bastions of corporate finance are increasingly seeking to cater to customers with smaller pocketbooks. And online brokerages that once hoped to overthrow traditional trading houses are instead suffering from a price war that has slashed their profits.
The deal evokes a similar move toward Main Street by Goldman Sachs, Morgan Stanleys traditional Wall Street rival. Goldman created a retail-focused lending arm, named Marcus, in 2016 and partnered with Apple last year to offer a credit card. Last month, Goldman said that it intended to grow its retail deposit base to $125 billion, and its consumer loan and card balance to $20 billion, over the next five years.
Meanwhile, E-Trade has struggled amid a price war among brokerages, begun in earnest last fall when Charles Schwab eliminated fees for the trading of stocks and exchange-trade funds. Schwab later agreed to buy TD Ameritrade for $26 billion. Acquiring E-Trade will give Morgan Stanley an additional 5.2 million customer accounts and $360 billion in assets. Before the deal, Morgan Stanley oversaw $2.7 trillion in assets, largely tied to big companies and wealthy individuals.
Read more: https://www.nytimes.com/2020/02/20/business/dealbook/morgan-stanley-etrade.html
Original article -
The deal would give Morgan Stanley long known as one of Wall Streets most blue-chip names, whose asset management business already caters to the wealthy a big share of the market for online trading.
It continues Morgan Stanleys strategy of focusing on asset management rather than investment banking and high-stakes trading, betting on steady fees over bigger paydays and bigger risks.
Under the terms of the deal announced on Thursday, Morgan Stanley will pay 1.0432 of its own shares for each share of E-Trade. As of Wednesdays market close, that amounts to $58.74 per E-Trade share, a 30 percent premium to where the brokerages stock closed.
This is a developing story. Check back for updates.
bucolic_frolic
(42,676 posts)"betting on steady fees"
Commissions are $0.00. There are exchange fees of a few cents. Options about $.65 per contract.
Brokers must be struggling, Ally Invest bought a Long Island bank this week for its credit card business.
Somehow I doubt $0.00 will prove durable.
BumRushDaShow
(127,312 posts)but they included this now -
The deal evokes a similar move toward Main Street by Goldman Sachs, Morgan Stanleys traditional Wall Street rival. Goldman created a retail-focused lending arm, named Marcus, in 2016 and partnered with Apple last year to offer a credit card.
Last month, Goldman said that it intended to grow its retail deposit base to $125 billion, and its consumer loan and card balance to $20 billion, over the next five years.
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https://www.nytimes.com/2020/02/20/business/dealbook/morgan-stanley-etrade.html