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#Trump Is Talking In The Language People Want To Hear! (Original Post) thomhartmann Jun 2016 OP
It's called neurolinguistics. Phrases that bypass logic and go straight to emotion. Midnight Writer Jun 2016 #1
Obama spoke of Hope instead of fear; Change instead of "back to good ole days" that never existed. Bernardo de La Paz Jun 2016 #2

Midnight Writer

(21,546 posts)
1. It's called neurolinguistics. Phrases that bypass logic and go straight to emotion.
Thu Jun 9, 2016, 01:25 AM
Jun 2016

A science that has benefited politicians, advertisers, preachers, prophets, kings, seducers, demagogues, warlords and dictators since language began.

Bernardo de La Paz

(48,778 posts)
2. Obama spoke of Hope instead of fear; Change instead of "back to good ole days" that never existed.
Thu Jun 9, 2016, 02:47 AM
Jun 2016

Clinton needs to be similarly positive to counteract tRump's negativity.

There is a positive side to "talking the way people want to hear". Democrats must use it. Obama proved it works.

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