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Wed Jul 22, 2015, 04:09 PM

Apple is playing a shell game with watch sales


(MarketWatch) Apple says that it is attempting to hurt competitors by hiding the performance of its newest product, but the true victim could be Apple stock.

Apple released earnings Tuesday for the quarter that included the debut of the Apple Watch, the first new product category from the tech giant since the launch of the iPad. Apple shares AAPL, +0.36% declined sharply in after-hours trading despite results beating expectations for profit and revenue.

It is impossible to know how Apple’s smartwatch did in its first months of release from Tuesday’s report. As Apple had previously announced, the company gave no hard numbers on sales of the device, instead grouping those results with iPods, Apple TV and other devices.

The numbers that Apple did give suggested that the Watch underperformed analysts’ expectations. The “Other” category that includes the smartwatch grew by less than $1 billion, both sequentially and year-over-year, and analysts on average expected Apple to collect more than $1.8 billion from initial sales of Apple Watch, according to a FactSet survey. ...............(more)

http://www.marketwatch.com/story/apple-hurts-itself-by-hiding-apple-watch-sales-2015-07-21?dist=afterbell




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Reply Apple is playing a shell game with watch sales (Original post)
marmar Jul 2015 OP
olddots Jul 2015 #1
Warpy Jul 2015 #2

Response to marmar (Original post)

Wed Jul 22, 2015, 04:13 PM

1. Apple made nice computers

 

they should stick with it and forget about being a Brand .

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Response to olddots (Reply #1)

Wed Jul 22, 2015, 06:04 PM

2. Computers reached saturation level some years ago

so they have to either redo the software like Microschlock does or come out with new tchotchkes that use it, like Apple has been doing.

The problem with the watch is that it's for kids. Nobody middle aged and older can see the damned thing in order to use it well. Even kids would rather have something just a little larger, a cell phone screen doing nicely for most of them.

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