I can just envision their version of JFK's speech

"We choose to launch a satellite in this decade-- or maybe next decade, or the decade after that-- and perhaps do some other things, not because they are easy, but because they aren't unicorns; because that goal will serve to pad our portfolios, and that challenge is one that may be realistic and pragmatic enough to accept, albeit one we are willing to postpone, if we think we can't win"