RWers use the bonding power of contrived anger and fear to their advantage. Politically, it can be powerful. But it's toxic to society and individuals.

Don’t just say the other side did something wrong. Get mad.

People who don’t follow politics much will take notice. Even if they don’t have context to follow the substance, they will hear the emotion in your voice and your words.

They’re destroying democracy. They’re rigging elections so our votes don’t count. If we say it calmly, people think we must be lying, because a normal person would have their hair on fire.