Your complaint is misdirected. The use of your favorite songs in commercials is the result of decisions made by the song’s writers and their music publisher and the record label (in some instances). If those rights holders have decided to make their music available for licensing, then it’s their responsibility… and their profit.
That’s why they do it, for the money. Music is a business, after all.
In that business, a publisher has two fundamental responsibilities. First is copyright management which includes filings with the Library of Congress (in the US) as well as registration of the song with various organizations like ASCAP or BMI and others. Second is song exploitation where different income streams are tapped. In the past, these would include record sales, public performances (radio, concerts, etc.), printed sheet music and licensing for film/TV/commercials and so on.
Today’s technologies have seriously diminished those income streams. The near-disappearance of physical album sales, the great shrinking of printed music (it’s mostly digital today) and the explosion of streaming services have reduced the ability of publishers to maintain the income from their music. As a result, many publishers have turned to aggressive campaigns to place songs in commercials or to issue synchronization licenses for films and TV. These have become the primary income sources for music catalogs.
Accordingly, this is why some investors have spent huge sums to buy classic catalogs like Bob Dylan’s. Those investors want a return on that money. Incidentally, not all investors buy catalogs. Many financial backers invest in existing companies expecteing a high percentage of any profits generated by the catalog.
So, you can’t really blame Applebees, United Airlines (they killed “Rhapsody In Blue” for me) or Ozempic for paying to use those compositions. Blame the writers and their publishers. They want to continue to make money from their music.
By the way, they’re not “ruining your music.” It doesn’t belong to you and the owners can do as the please.
|