They're meant to grab your attention and a Billboard in Harrison, Arkansas, is doing just as it was intended.

Many in the town, though, believe it's garnering the wrong kind publicity.

The billboard reads "Beautiful Town, Beautiful People, No Wrong Exits, No Bad Neighborhoods." It directs people to a website that indicates the town is nearly 98% white. The site also spotlights area residents like the Ku Klux Klan director Thom Rob.

The new sign is underneath older one that had already grabbed the spotlight; It reads "Anti-racist is a code word for anti-white."