The last couple of months have been rough for proponents of open-carry gun laws. No fewer than seven restaurant chains have taken a stand against firearms being brought to their businesses, after activists in Texas conducted provocative demonstrations in which they toted semi-automatic rifles into various eateries. Texas law allows rifles (though not handguns) to be carried on display in public, but some patrons and employees were unnerved and angered by the demonstrations, and a national group advocating for reforms, Moms Demand Action for Gun Sense in America, pressured the companies using social-media campaigns. After Mother Jones published videos of the gun activists in action, Sonic and Chili's Grill & Bar became the latest to officially reject guns on their premises.

There has also been a particularly dark side to the story of the gun activists: As I first reported in mid May, members of Open Carry Texas and their allies have used vicious tactics against people who disagree with them, including bullying and degrading women. Just last week they harassed a Marine veteran, pursuing him through the streets of Fort Worth on Memorial Day.
In an extraordinary statement, the NRA denounced the open-carry demonstrations as "foolishness" and "downright weird."

Evidently the National Rifle Association has come to realize that none of this is good for business. In an extraordinary move on Friday, the NRA's Institute for Legislative Action—the organization's powerful lobbying arm in Washington—issued a lengthy statement seeking to distinguish between "responsible behavior" and "legal mandates." It told the Texas gun activists in no uncertain terms to stand down.

"As gun owners, whether or not our decisions are dictated by the law, we are still accountable for them," the statement began. "If we exercise poor judgment, our decisions will have consequences…such as turning an undecided voter into an antigun voter because of causing that person fear or offense." The NRA praised the "robust gun culture" of Texas—which recently has loosened laws as aggressively as any state—but then laid into those Texans "who have crossed the line from enthusiasm to downright foolishness."

http://www.motherjones.com/politics/2014/06/nra-open-carry-guns-backlash-texas