Public opinion for gun control was very strong after the slaughter of children and teachers.
But the NRA was focus testing messages, I'd guess. The word that turned it around? Freedom. Once they started to talk about the personal freedom issue, things quickly swung away from controlling guns in spite of the horrific killings. Americans across the political spectrum are primed to value freedom. Polling shows freedom ranks 22 points above the value of justice.
Guess which party knows that and which one doesn't? (I knew you could.)
"Freedom" is used as a cover-all issue for Republicans. As they impose on the "freedoms" of the rest of America." (thanks, Kentuck).
They certainly used the message of freedom effectively with masks and the COVID vaccine.
Knowing that, what freedoms can gun control advocates claim? How about the freedom to be safe in our schools, banks, movies, concerts, churches, streets? Freedom to live in a society that is not the Wild Wild West or that is without the rule of law.
Freedom for your children to not be taken away from their families over transgender treatment. Freedom to make medical decisions for your children in the area of transgender care following medical advice. Freedom for transgender children from bullying. Freedom for teachers to refrain from "outing" children who may be LBGTQiA to parents or others.
Better than the justice argument on abortion, how about keeping the freedom to decide what our own lives are going to be like, freedom to decide whether and when to be a parent, freedom not to be forced to carry our rapist's baby, freedom to create the life we dream of?
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