February 11, 2020

Reality check: Obama won bc of 1) skilled data-driven targeted ads and 2) outstanding field org.

Not charisma. Not policy.

That is how elections are going to be won. In the digital space with micro-targeting. Massive digitals ads. And a hell of a field organization.

Read Rick Wilson's book.

February 10, 2020

The election is already over in 35 states.

This is a swing state election at the presidential level. (Aren't they all.)

Focus your energy on those states.

Ignore national polls.


Also - read Rick Wilson's book.

February 9, 2020

Constructive activism: spread the MSM news articles collected at InvestigateIvanka.com

https://www.investigateivanka.com

just click on an article then share to FB or twitter with #InvestigateIvanka

especially FB


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February 8, 2020

Susan Collins is Disappointed to the nth degree of Disappointment

https://twitter.com/asmith83/status/1225901847745093632

February 5, 2020

Does Bloomberg have the machine that can beat trump?

is it the case that only a billionaire can beat trump's $300M war chest, control of Facebook, and unlimited earned media?

This is not snark. This is a serious flat-out question. Putting it out there.

February 3, 2020

This is a Lizard Brain election. This is my conclusion after reading Rick Wilson's book.

Fact-checking - useless. Only hardens the crazed views of the trumpers.

Appeals to fairness - useless.

Expecting the media to sort it out - useless.

Expecting GOP not to go to the very bottom of the trough, EVERY TIME. ALL THE TIME. - useless. THEY WILL. Including with Deep Fakes of Dem Candidate saying the N word, etc. Expect this. They will do it. and Russia will help.


This battle will be waged at the Lizard Brain level of voters. Not the rational, thinking, high-brain level voters are capable of in normal times.

Which dictates a very very different approach. AND IMPORTANTLY - that approach is NOT just for this election. It is an approach for EVERY election from now on. For a very long time.

February 3, 2020

The SINGLE most important thing you can do is READ RICK WILSON'S BOOK

he will disabuse you of any notions you have that "fair" "good" or "right matters" will prevail

he sets out, in sickening detail, the extent, depth and breadth of the trump war machine
we are well and truly fucked

my thought after reading - this election is almost like a Chinese finger puzzle. The harder you struggle and lash to get out, the tighter it gets and the more trapped you are. In other words, the intuitive responses won't work.

Asymmetry is what is needed.

BUT THERE ARE A HUNDRED POINTS IN THIS BOOK that we all need to know and internalize.

It kind of makes me think that we need to aim for the Senate --- and fucking not lose.

READ THIS BOOK. BEFORE YOU DO ANY OTHER THING - because you may be working in completely the wrong direction.


Running Against The Devil

February 1, 2020

Read Rick Wilson's book. He says trump will use Democratic infighting to destroy us in November