And words can be weapons. The bad guys know this and know it well. And with the Frank Luntzes of the world, they've been thoroughly and relentlessly schooled in it. They're unfortunately quite the experts at it. They use words as Weapons of Mass Distraction.
I believe that WE can play that game, too.
Lately I've started referring to AR-15s as NRAR-15s. WE TOO can use and manipulate words to shit on their favorite concepts and turn them toxic. Make them sound bad. Make them sound distasteful. Make them sound off-putting, like that's something you wouldn't want to be involved with, or associated with. Alienate them. Help them start associating their beloved machine guns and assault rifles with bad things, undesirable things, unpopular things, unappealing things. They embrace those massacre machines? Then we need to add a cost to doing that.
I'm always reminded of the phrase "tax relief." Putting those two words together implies that "tax" is a negative word or concept - something from which "relief" is needed. See how it works? You then have the very clear implication that "tax" is bad, alienating, negative, something to be avoided or prevented or opposed or nullified. Poison the well.
These aren't "guns" or "rifles." That makes them sound beneficial, benign, okay, harmless, even desirable. That's why we should call them by what they really are: massacre machines. Murder machines. Murder weapons. Terror weapons. Domestic terror weapons. Kid-killers. Student-killers. Child-killers. And yes, even baby-killers. (Also adds insult to injury to all those gun nuts who ALSO call themselves "pro-life." And ANYTHING that plasters hypocrisy on THAT part of the picture is a VERY good thing. Wouldn't it be cool to hijack their favorite anti-choice memes, "baby-killers", and put that term to work as weapon on OUR side? Now THERE'S "asset forfeiture" for ya!)
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