I just don't get Exxon [View all]

Exxon makes billions and billions every year. I just don't get why they haven't invested heavily in solar panels, solar batteries, and other solar technologies. If you had been the Exxon CEO 10, 20 years ago, wouldn't you have invested in the R&D for solar technologies to get an edge up on an emerging technology and cornered the market, when the technology became cheap enough for working families and small business owners? That at least would have enabled a way to gracefully exit the oil business. Ditto for the coal industry.

I just don't get it.