telling voters a Fact once doesn't help. [View all]

[TomDaisy]

that's now how brains work.

Messages must be repeated. And this repetition actually causes physical changes in the brain. The message essentially becomes hard-wired. Like ruts made by wagon wheels on the Oregon Trail.

The GOP knows this. Debunking with a fact here and there, or in an ad 20 days before an election, just does not work. You set a narrative, short, emotional, and you pound it relentlessly always. In between cycles especially. Social media. Right-wing news outlets. GOP politicians. It all but makes Democratic election cycle ads useless. We can't get through.