This stuff fascinates me.
A couple of months ago a DUer posted an absolutely fascinating article about Q Anon written by (I think) a game developer who broke it down. He concluded that Q Anon self-conditions followers to look for and inevitably find connections between totally unrelated things, and he wrote how at a certain point the game is self-perpetuating because human beings find pleasure (dopamine release) in locating patterns in random coincidences and finding "connections" between two things that are unrelated in any way. People who do this also feel smarter than others, who are missing what is actually going on in the world. 
So the game is pleasurable, addicting and self-reinforcing.
In some ways, it was a frightening article, because the reader is left to conclude that it will be very hard to stop people from tumbling into deeper and deeper layers of self-delusion. But he really explained how this is possible and why certain people are so susceptible.
I wish I had kept better track of that article. It was truly ingenious.
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