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In reply to the discussion: Americans have too much money and too much stuff. [View all]cinematicdiversions
(1,969 posts)Researchers such as Sheena Iyengar and Barry Schwartz have pioneered this area of study, finding that being overwhelmed with options can create an adverse experience called choice overload or The Paradox of Choice.
People tend to want as many options as possible. Whether its buying a car or a meal, they gravitate toward companies that offer more options versus fewer ones, because they believe a large selection will maximize their chances of finding the best fit.
But when it comes to actually making a decision from all of these options, people can become paralyzedand avoid making choices altogether.
Even worse, when they finally do come to a decision, theyre more dissatisfied and regretful about whatever choice they make.
500 Channels and nothing is on....
https://www.fastcompany.com/90411925/having-too-many-choices-is-making-us-miserable