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wnylib

(21,146 posts)
91. That's good to know.
Thu Nov 25, 2021, 10:56 AM
Nov 2021

Last edited Thu Nov 25, 2021, 10:26 PM - Edit history (1)

We have excellent policies, programs, and agendas. I believe that our messaging tends to focus too much on the intellectual aspects of them. Good messaging appeals to how people feel. That does not mean making cheap emotional appeals with empty slogans. It certainly does not mean appealing to people's baser emotions as RWers do.

Successful messaging addresses how people FEEL about issues that matter to them. The message connects with the people and with what we have done, are doing, or will do about those issues.

Some memorable, successful messaging examples:

"There is nothing to fear but fear itself." Concise, meaningful, and reassuring. People were terrified. Banks had failed. People lost savings, jobs, and homes. The future was grim and uncertain. But panicking made things worse. FDR could have said, "Don't get carried away with your fears. Keep your head and think your way through this." Instead he addressed their fear in memorable phrasing that gave them hope. He said "we" not "you." The unspoken message in his words was, "We're in this together. If we stop being afraid and put our heads together on it, we will come through." But that sentence would not have hit home as well as the one he used.

JFK - a master at messaging. We felt his death so deeply and personally because he connected with people and inspired them. "Ask not what your country can do for you; ask what you can do for your country." The message was, "In a democracy, the people ARE the government. Get involved because you are important and have something to offer." He inspired people to care, to act, to feel part of government. He gave them ways to do it, e.g. the Peace Corps, which fit nicely with his larger agenda of international PR for the US to woo 3rd world countries away from communist influence. He messaged and connected constantly through press conferences and humanized himself by letting the public get glimpses of him with his family.

Good messaging is like good poetry. It conveys meaning, purpose, and inspiration by appealing to the senses, mind, and emotions via phrasing, visual imagery, and sincere concerns, goals, and achievements.

What's wrong with our 'messaging'? [View all] NanceGreggs Nov 2021 OP
Yes. . . . nt Bernardo de La Paz Nov 2021 #1
We own way less megaphones. In fact we own none robbedvoter Nov 2021 #2
Another thing wrong with our messaging wnylib Nov 2021 #3
Yet another 'message' ... NanceGreggs Nov 2021 #6
It would not be ignored any more wnylib Nov 2021 #12
I've never advocated ... NanceGreggs Nov 2021 #15
Correct but WHEN we speak the truth matters as much as how loud and often, we're getting our uponit7771 Nov 2021 #87
That's good to know. wnylib Nov 2021 #91
+1, "..Good messaging appeals to how people feel.." uponit7771 Nov 2021 #95
+1, TM only defined Youngkin in VA gov race after his poll numbers went down we can define... uponit7771 Nov 2021 #86
And you have to add the "shoebox" element. calimary Nov 2021 #96
+1,000,000 nt Jarqui Nov 2021 #9
1500 coordinated ignored radio stations is their only unique advantage. see comment below certainot Nov 2021 #25
"Why didn't Dems stop ____ ?" betsuni Nov 2021 #26
It's not just all those radio stations. It's TV and cable. Like Pox Noise. calimary Nov 2021 #45
Then we get our own damn news stations, only 64% of democrats believe voter suppression is a uponit7771 Nov 2021 #73
Yes!!! But unfortunately we had one and it just didn't gain any traction. calimary Nov 2021 #92
Just read we are actually under utilizing radio stations in CoC like Miami Dade and South Texas ... uponit7771 Nov 2021 #94
air america was competing with a well established monopoly. it was mom and pop vs walmart certainot Nov 2021 #98
the way to beat rw radio is to destroy it. every advertiser, ad co, as well as university and pro certainot Nov 2021 #99
TV, internet are part of the free speech spectrum. rw radio is the only unique advantage they have certainot Nov 2021 #97
You have said it right on the money. MSM is owned by the oligarchs. overleft Nov 2021 #35
+1,We have a way we're not using it. We have radio in CoC that are not flooded with our message uponit7771 Nov 2021 #71
Yep. calimary Nov 2021 #93
The problem is simple. MrWiggles Nov 2021 #4
Thank you for your less than insightful ... NanceGreggs Nov 2021 #8
I second that emotion. calimary Nov 2021 #52
Biden wishy washy? wnylib Nov 2021 #16
The problem is simple? Corporate Dems. HARD. betsuni Nov 2021 #22
bullshit. when dem and prog 'leaders' figure out the only unique difference is radio the rest is certainot Nov 2021 #33
Bernie in charge of PR would only appeal to voters we already have. Scrivener7 Nov 2021 #36
I think you're posting this as a false flag to stir up shit against progressives & promote division Celerity Nov 2021 #47
Yup. Good call. nt DLevine Nov 2021 #51
Indeed. calimary Nov 2021 #54
THANK YOU. betsuni Nov 2021 #5
They were the wrong "slogans." wnylib Nov 2021 #21
In thinking of creating the most powerful message we could send, taxi Nov 2021 #109
Very well done. twodogsbarking Nov 2021 #7
Democrats are held to a different set of rules Martin Eden Nov 2021 #10
Trumps gish gallop of Trump Horrible could've been defeated with proper mechanics of ...... uponit7771 Nov 2021 #83
Honesty, decency, fairness and competence TNNurse Nov 2021 #11
They are popular but ***NOT*** calling out what the GQP is doing as evil isn't effective at making uponit7771 Nov 2021 #59
We should engage where we can bucolic_frolic Nov 2021 #65
omg, this should be its own OP itself. The GQP are NOT DOUBT working infrastructure that's ... uponit7771 Nov 2021 #75
flaggings free bucolic_frolic Nov 2021 #77
!!! elias7 Nov 2021 #13
Nope. That's not it. Scrivener7 Nov 2021 #14
My point is ... NanceGreggs Nov 2021 #18
And mine is that we DO have a problem with messaging. And rather than pretending it isn't an issue, Scrivener7 Nov 2021 #29
If it's "not that difficult to do" ... NanceGreggs Nov 2021 #39
Stacy Abrams managed to reach huge swaths of voters we had previously never reached, and Scrivener7 Nov 2021 #40
THIS !!!! ☝🏾☝🏾☝🏾 "but their mechanics are very much worth copying." I've been saying this for ... uponit7771 Nov 2021 #61
Only 64% of democrats believe Voter Suppression is a problem (link) That's a problem with messaging uponit7771 Nov 2021 #60
some Dems get out in front way more than others Tetrachloride Nov 2021 #20
If we made Stacy Abrams the head of the DNC, we would see in retrospect how many Scrivener7 Nov 2021 #27
+1, SA went to CoC where dem messaging was missing in 2020. Miami Dade was disgusting example uponit7771 Nov 2021 #76
+1, TM in VA gov race didn't define Trumpkin as a Trumper till late in the race when his polls ... uponit7771 Nov 2021 #48
It's a problem of distribution. We target the wrong demographic too ... Auggie Nov 2021 #31
+1, the 2020 post mortem said we didn't target PoC communities SPECIFICLY enough we peanut uponit7771 Nov 2021 #49
THANK YOU !!! Only 64% of democrats think voter suppression is a problem, that's messaging uponit7771 Nov 2021 #42
And the infrastructure bill has already fallen out of the news cycle madville Nov 2021 #72
It never got into the news cycle. But if we targeted social media and Scrivener7 Nov 2021 #78
+1, " and yes, radio" GQP used it in Miami Dade and gained 200,000 more votes with it uponit7771 Nov 2021 #81
Those are long term benefits though many years from now madville Nov 2021 #82
Thanks. The "message" thing reminds me panader0 Nov 2021 #17
Not a "bullshit term" at all Roy Rolling Nov 2021 #24
I disagree. I am not enamored by "glitz". You may be. panader0 Nov 2021 #28
You already vote, and vote Democratic. You are not one of the people we are not reaching. Scrivener7 Nov 2021 #32
"I am not" we're not talking about engaged voters like you, we're talking about the 40% of black uponit7771 Nov 2021 #50
The poster I was responding to said "The whole society is enamored by glitz". panader0 Nov 2021 #62
You're right, we don't have to "play their game" but we NO DOUBT need to copy their mechanics uponit7771 Nov 2021 #67
Leave me out of this now Roy Rolling Nov 2021 #113
We're also talking about the Latin American vote, which is beginning to slip away from us and which Scrivener7 Nov 2021 #64
+1, 2020 South Texas and Miami Dade was a travesty !! Dems act like Stacy Abrams doesn't exist uponit7771 Nov 2021 #80
Messaging JackSabbath Nov 2021 #58
Amen Joinfortmill Nov 2021 #19
it's the VOLUME! the bloody radio is the only unique advantage they have. at $1000/hr worth $5B/yr certainot Nov 2021 #23
I would say it's radio and social media, and social media is a more effective vehicle for us. Scrivener7 Nov 2021 #34
most of the 'successful' social media piggybacks 30 yrs of rw radio - like fox. soc media is certainot Nov 2021 #37
I agree that radio is the driver of the right wing. But unless we are going to put a LOT of Scrivener7 Nov 2021 #38
Q soc media campaign started in nov 2017, 10 mo after limbaugh began attacking 'librul deep state' certainot Nov 2021 #44
We don't need to, we can just flood CoC radio stations to be effective, we didn't in 2020 and look uponit7771 Nov 2021 #90
They have bots on SM that are worked near 100% daily, we can do the same. We lack in Radio ... uponit7771 Nov 2021 #89
Nance, Your message is the message we must get America to understand. The Jungle 1 Nov 2021 #30
****DEMOCRATS DO NOT KNOW HOW TO MESSAGE !!!***** Only 64% of democrats think voter uponit7771 Nov 2021 #41
From the article you've cited: NanceGreggs Nov 2021 #101
K, ONLY 64% of democrats are more likely to expres concern about voter disenfranchisement,.. better? uponit7771 Nov 2021 #103
Again, that's NOT what it says. NanceGreggs Nov 2021 #105
Which is still extremely low seeing GQP isn't likely to express concern over suppression at all !!! uponit7771 Nov 2021 #108
I am a Proud Democrat (capital P, capital D)... dixiechiken1 Nov 2021 #43
+1, Only 64% of democrats believe Voter Suppression is a problem (link). That's bad messaging uponit7771 Nov 2021 #57
We need parallel messaging to appeal low and high, and our own media outlet to make noise bucolic_frolic Nov 2021 #46
THIS !!!! ☝🏾☝🏾☝🏾 We need an messaging infrastructure that works minimum at the same amplitude ... uponit7771 Nov 2021 #53
Yeah, we shouldn't demonize them .... lastlib Nov 2021 #63
I disagree... myohmy2 Nov 2021 #55
There is no debate ... NanceGreggs Nov 2021 #66
"...should Democrats resort to lying..." myohmy2 Nov 2021 #69
Yeah, good thinking. NanceGreggs Nov 2021 #74
We don't have to do that, we can "go high" AND be effective Stacy Abrams was and look what happened uponit7771 Nov 2021 #79
We can go high and tell the truth too, only 64% of democrats think voter suppression is a problem uponit7771 Nov 2021 #70
Yes, look at what Stacy Abrams did in CoC ! The 2020 down ballot post mortems said our message uponit7771 Nov 2021 #68
You answered your own question, Nance. lastlib Nov 2021 #56
Democrats Deliver! emanymton69 Nov 2021 #84
Nothing wrong with messaging. rownesheck Nov 2021 #85
Only 64% of democrats believe Voter Suppression is a problem (link), there's something wrong with uponit7771 Nov 2021 #88
Why are you persisting ... NanceGreggs Nov 2021 #102
Okay, I changed a few words and took out some others and the fact still remains uponit7771 Nov 2021 #104
Yet again ... NanceGreggs Nov 2021 #106
Yeah, the numbers not 99% and it should be with the right message from DNC uponit7771 Nov 2021 #107
we dont play on fear like they do. mopinko Nov 2021 #100
Our message is splintered. The GOP uses like minded hate as the message. sarcasmo Nov 2021 #110
The only thing I can say is that CrackityJones75 Nov 2021 #111
Great Post. Diablo del sol Nov 2021 #112
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