That's the truth Putin has failed to grasp. Modern Russia - especially the big cities - are fairly Westernized. The younger generations listen to the same music, watch the same movies etc as kids in the West do. None of them are going to want to live in a Soviet style existence. Russia has enough food and oil to sustain its population, sure, and China will help them etc. But their happiness is about being connected to the West. Unhappy people who feel closed off are likely to revolt. That is what the sanctions are about, getting them to rise up and demand regime change. We also need to find better ways (ie, satellite, internet, etc) of getting real news to them, ways that can't easily be blocked or censored.