Here's an oldie-but-goodie article: Komen suing other charities for using the word "cure"

[Neue Regel]

12. You say it's a nonsensical argument

But you then state, "...when others say "for the cure" they will often remind people of the more famous Komen charity...", which was exactly my point. It's all well and good if the charity is legitimate, but what if it ends up being a scam? Who will the public hold accountable, the scam artists who misappropriated the slogan or SGK for not doing enough to inform people that the fake charity was not associated with their organization?

In addition, I'm not an intellectual property attorney, but based on my very minimal understanding of the subject one must vigorously defend their trademark anytime they see it being misappropriated or risk losing claim to it. Maybe a DUer with knowledge of the subject could explain it more thoroughly (and correctly) to us laypeople?