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marmar

(77,056 posts)
Mon Jun 10, 2013, 09:43 AM Jun 2013

Sugar low: Big Soda is losing the battle for American hearts and bellies [View all]


from Grist:



Sugar low: Big Soda is losing the battle for American hearts and bellies
By Tom Laskawy


Don’t tell the Coca-Cola Corporation, but according to a major new study, kids today are drinking less soda. And that’s not all. They’re drinking less sugary drinks overall — a category that includes sports drinks like Gatorade and Powerade, flavored waters like Vitaminwater, and fruit drinks. Huzzah!

It probably has something to do with public ad campaigns like this latest from New York City:



Indeed, NYC Mayor Michael Bloomberg has styled himself the Great (anti-)Soda Satan and he is probably pleased as punch about this latest news, despite the fact that his proposed ban on supersized sodas has been stopped, for the moment at least, by a beverage industry lawsuit.

The links between soda consumption and health risks like diabetes continue to grow stronger. This recent study from the U.K. found drinking one soda a day increases your diabetes risk by 22 percent. And of course, there’s plenty of evidence linking soda to obesity in general. So the drop in soda consumption here in the U.S. is likely a significant factor in the current slowing of the obesity epidemic, especially in cities that have put serious resources behind combating it. ...................(more)

The complete piece is at: http://grist.org/food/sugar-low-big-soda-is-losing-the-battle-for-american-hearts-and-bellies/



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