Who Killed Lard?

[PeaceNikki]

55. here's the history as to why...

http://www.weedemandreap.com/top-reasons-eating-lard/
Let me give you a little back story on good ol’ lard.

In the early 1900s, the company Proctor & Gamble were doing pretty well growing & harvesting cotton. The cottonseed, a bothersome byproduct of cotton became so numerous, that Proctor & Gamble decided to see if there was anything–anything they could make from the cottonseed to make a profit.

They found after intense processing — which included heating & pressing — they were able to extract oil. And it cost Proctor & Gamble next to NOTHING to produce it. An easily rancid and unstable fat, the process of hydrogenation was added to make the cottonseed oil last very long. When the cottonseed oil cooled, it looked exactly like lard.

They called it Crisco.

Now, this is a crucial point in our history, folks. Proctor & Gamble’s decision to market and sell cottonseed oil (Crisco) has perhaps caused more physical sickness & suffering than we could probably number. Proctor & Gamble effectively marketed Crisco as a cheaper & “healthier” fat. Lard was touted as unhealthy or smelly. They even gave away free cookbooks with every purchase of Crisco. The cookbooks were full of common recipes, but instead of lard or butter, Crisco was listed as the ingredient. It’s sad really, how successful they were at making people turn away from the traditional use of lard.

Sadly, you probably eat cottonseed oil every single day. Why? Because cottonseed oil is in almost EVERY PACKAGED or PROCESSED food in your store. Chips, cereals, cookies, crackers, breads, salad dressings, mayonnaise, pasta sauces, fast food, soaps, shampoos, conditioners, makeup, lipstick, EVERYTHING. Why? Because it’s CHEAP and it increased their PROFIT!
According to The Atlantic:

“Never before had Procter & Gamble — or any company for that matter — put so much marketing support or advertising dollars behind a product. They hired the J. Walter Thompson Agency, America’s first full service advertising agency staffed by real artists and professional writers. Samples of Crisco were mailed to grocers, restaurants, nutritionists, and home economists. Eight alternative marketing strategies were tested in different cities and their impacts calculated and compared. Doughnuts were fried in Crisco and handed out in the streets. Women who purchased the new industrial fat got a free cookbook of Crisco recipes. It opened with the line, “The culinary world is revising its entire cookbook on account of the advent of Crisco, a new and altogether different cooking fat.” Recipes for asparagus soup, baked salmon with Colbert sauce, stuffed beets, curried cauliflower, and tomato sandwiches all called for three to four tablespoons of Crisco.”
And why is Crisco/cottonseed oil so bad for us, you ask?

Well, for starters cotton is not considered a food crop by the FDA and therefore is NOT regulated on the amount of pesticides that can be sprayed. In fact, more pesticides are sprayed on cotton THAN ANY OTHER CROP.