Apple Music was made for Gen Z [View all]

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Here’s the thing with Generation Z, that up-and-coming generation that makes up 26 percent of the U.S. population with more than $44 billion in disposable income: they really, really hate to wait.

If a Gen Zer wants to hear Omi’s “Cheerleader,” they want to hear it now.

Enter, Apple Music, launched today and billed as “A revolutionary streaming service, live worldwide radio, and an exciting way for fans to connect with artists.”

According to data from Nielsen, music streaming in the U.S. grew 54 percent in 2014, with over 164 billion songs streamed on-demand on platforms like Spotify, Rdio, Rhapsody, Vevo, and YouTube. In a typical week, 67 percent of music consumers listen to their tunes through any form of online streaming.

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Are you streaming?

9 votes, 0 passes | Time left: Unlimited
	Yes, Turn It Up!
	6 (67%)
	No
	1 (11%)
	Hell No
	2 (22%)
	I'm just fighting about the primaries that's all, don't judge.
	0 (0%)
	0 DU members did not wish to select any of the options provided.
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