Dove Pokes Fun at Trump With This #AlternativeFacts Ad That Lies About the Product [View all]
Last Sunday, Donald Trumps senior adviser Kellyanne Conway coined the Orwellian term alternative facts to refer to press secretary Sean Spicers false claims about attendance at the presidents inauguration (among other things).
This weekend, one brand responded quickly.
Dove placed a two-page print ad, created by Ogilvy London, in various U.K. newspapers listing several #AlternativeFacts about its new antiperspirant. Included in the list are claims that the product will boost your IQ by 40 points, was first used by Cleopatra and can help you remember distant relatives names at family gatherings.
According to the ad, the product also is a really good listener, knows a dude who can get you on the guest list and can plan your next holiday at a competitive rate. It can even improve your wi-fi signal! (If only that were true.)
http://www.adweek.com/creativity/dove-pokes-fun-at-trump-with-this-alternativefacts-ad-that-lies-about-the-product/