Too early to start thinking about campaign slogans?

[NurseJackie]

12. I thought "Stronger Together" was a reminder and call-to-action for the post-primary hold-outs.

But now I wonder, is it really all that important to have a "riveting campaign slogan"? Are there any scientific studies that illustrate conclusively that trademarked slogans can make-or-break an election results?

Or do we just automatically assume that the winner's slogan was "better" simply because the candidate won?