Our Repug voters have been brainwashed with mostly emotional, patriotic and nationalistic issues and that's what most of their votes are based on. Most show little interest in real government policy issues and they've also been inoculated with a hearty dose of anti-government and anti-tax dogma.
Also, as others have said, most "follow the leader" which may be the dominant male in the home or their right-wing church pastor, or even one of many right-wing media personalities such as Rush Limbaugh. These phenomena are things the USA will simply have to out-grow in time. As you can see, we now feel we're in the "one step back" mode with Trump.
My Canadian best friend here has always told me that Canada is actually quite conservative, but noting like to the extremes of our right-wingers. More on the order of our old-time moderate conservatives.
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