GOP to kill language exempting staff from new ObamaCare repeal bill

[titaniumsalute]

12. I work in advertising

No media reaches everyone especially this day in age. I work in radio and while we still have the same large listening audience as ten years ago, a lot of people use the medium lightly.

When ad money is spent on messaging it needs to be targeted to specific areas like more vulnerable House Rep races, more vulnerable Senate/Gubernatorial races in 2018, etc.

Best way to reach people is multiple media. Digital ads are cheap to create, very targeted by geo fencing (use zips to create the area where people will be impacted by the message, and local radio is fairly cheap and usually free to produce. TV ads are expensive to produce and take a LOT of time sometimes.