Berkeley author George Lakoff says, Dont underestimate Trump.'

[Lucky Luciano]

18. Robert Mercer - Before Renaissance, a computational linguist.

He used his brilliant computer skills to interpret words for speech recognition. Then was recruited to Renaissance where he is now co-CEO with Peter Brown whose wife headed the FDA for Obama (They are tied for third place at Renaissance behind Jim Simons and Henry Laufer who are big Democratic donors). Mercer is a (only?) major investor in Cambridge Analytica - which uses computational algorithms to personally target susceptible people on a case by case basis en masse based there personality traits discovered online - knowing these traits, their algorithms would know how to deliver each individual the words that might just push them in the preferred directions of Mercer and his ilk. So Mercer has been doing what Lakoff has been suggesting on a grand scale using powerful machine learning technology.