Simply put, Trump is embarrassed

[TreasonousBastard]

12. I don't believe he feels embarrassment. This is the guy who...

invented and then destroyed a football league. He destroyed the Plaza Hotel and the rrst of Central Park South. He had hundreds of pieces of proprties but only made money from those he had minority interest in. He was always considered a joke by the rest of the RE community. He was even a joke to his alleged customers, like NBC who used him as negotiating fodder. When he couldn't get NBC to move, he called them idiots.

He is incapable of feeling embarrassment-- he only feels loss, or something equivalent.