About Howcast Media, Inc.
Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how.

Known for high-quality content, Howcast streams tens of millions of videos every month across its multi-platform distribution network. With over three million downloads across iPhone, iPad, Android, and BlackBerry phones, Howcast is the #1 mobile app for instructional content -- wherever you are.

Launched in February of 2008 by a senior management team with deep roots in traditional and new media as well as technology, Howcast has become the leading source for instructional video content. With tens of thousands of short, helpful, high-quality videos to choose from, Howcast will help you with pretty much anything you need to know about; from How to Bake a Cake to How to Tie a Bow Tie, Howcast has you covered.

Contact Information:

Howcast Media, Inc.
518 Broadway, 2nd Floor
New York, NY 10012
Phone: 212-625-2920
questions@howcast.com

The Management Team
Jason Liebman, Co-Founder & CEO

In 2007, Jason Liebman cofounded Howcast with the goal of creating the largest—and highest quality—library of how-to videos on the web, providing users with the answer to almost any question, whenever, wherever they need to know how. Jason is also a cofounder of movements.org, a nonprofit organization that helps young people to effect nonviolent change around the world using 21st-century tools.

Before Howcast, Jason worked at Google on the YouTube, Google Video, and AdSense teams. Prior to Google, Jason was Executive Vice President of Sales and Business Development at Applied Semantics before it was acquired by Google in 2003—one of the largest acquisitions in Google's history. Jason began his career at Credit Suisse as an investment banker. A New York City native, Jason graduated from Duke University.

Alex Ellerson, COO & General Counsel

Alex Ellerson oversees operations at Howcast and is also the company's counsel. Prior to joining Howcast, Alex was the Head of Entertainment and Premium Content Partnerships for Google Video and YouTube. Before joining Google, Alex was the Senior Director of Business Development for Yahoo! Search. During his 7-year tenure at Yahoo!, Alex also held positions as the General Manager of Yahoo! Health and Director of Business Development for Yahoo!'s media group.

Earlier in his career, Alex was the COO and general counsel of CMJ until its acquisition in 1999. He was also an associate at the law firm of Cravath, Swaine & Moore and a law clerk to The Honorable Amalya L. Kearse (U.S. Court of Appeals for the Second Circuit).

Alex holds a JD from the Columbia University School of Law and graduated from Swarthmore College with a degree in English literature. He also serves as a member of the Programming Committee of the N.Y. Chapter of the U.S. Copyright Society.
Darlene Liebman, Co-Founder & Executive Producer, Vice President of Casting

Darlene is responsible for helping to find talented experts, filmmakers, and other creatives who make the vision of cool short-form videos a reality.

Before cofounding Howcast, Darlene produced short-form animated content at Nickelodeon and worked on the first season of Queer Eye for the Straight Guy, the show that changed the face of Bravo. She began her career in New York's independent film industry, working on a variety of feature films, TV shows, and commercials.

Darlene was born and raised in Manhattan and loves to continue her explorations of New York City. She is a graduate of Lehigh University, serves on the advisory board for movements.org, and was named a top woman in technology in 2009 by Fast Company

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