NEW Sriracha Ketchup from Heinz. "It's about time" or "IDGAF?" [View all]

[Miles Archer]

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Heinz Sriracha Ketchup is Finally Here
Heinz releases new tomato ketchup blended with sriracha flavor, now available in stores
February 9, 2015 | 04:01 PM By Joanna Fantozzi, Editor



http://www.thedailymeal.com/news/eat/heinz-sriracha-ketchup-finally-here/020915

The sriracha craze just keeps on coming. It all started with the explosion in popularity of Huy Fong Foods' original version of the chili hot sauce, and pretty soon we had sriracha-inspired Taco Bell and Pizza Hut menus, sriracha-drizzled sushi, and even sriracha beer. Heinz is finally getting the spice kick, and has released the Heinz tomato ketchup blended with sriracha flavor. We think it’s about time that ketchup spiced things up for the sake of a better burger.

Heinz describes the new product as “an exciting twist on a classic that maintains the recognizable taste and consistency of ketchup, with an added kick from spicy chili pepper and garlic flavors.”

“Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment,” Joseph Giallanella, brand manager of Heinz tomato ketchup said in a statement. “The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”

Heinz Sriracha Ketchup is in stores now.