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PJMcK

(22,220 posts)
7. Sorry if I seemed to be "schooling" you
Tue Apr 18, 2023, 05:17 PM
Apr 2023

I’ve been licensing music for over forty years so I have quite a bit of experience with this business. Actually, I’ve written for jingle houses (a total rip-off for the writers; only the singers get residuals). It’s simply a business and none of the songs you hear in commercials (or otherwise) would be there without the permission of the copyright holder.

We listeners have no stake in the business other than our personal connections to the songs we identify with. That’s why advertisers go after those songs: They want us consumers to connect the songs we love with the products they’re selling.

In spite of our personal connections to music, we don’t control it any more than you or I have a say in for how much our neighbor sells their car or house. Songs are intellectual property like a book or a movie. The audience doesn’t own it. The fault isn’t Applebees’s, per se, it’s their advertising agency who has pitched and licensed the song.

It’s too simplistic to suggest that a licensee is “too cheap” to commission a new jingle. It costs nearly the same to get a new jingle or to license an existing song. This is particularly true if the advertisement uses the original recording and the ad has to license the song and the master recording, usually at the same price. Advertising budgets on a national level are in the millions of dollars and the percentage that goes to the music is relatively small. Most of the money goes to broadcasters. Besides, the jingle business has shrunken tremendously in the past 20+ years. For an existing song, the advertiser had to pay for the music and hire musicians and singers to create a “sound-alike” recording, (i.e., Osempic).

I get it: We all connect things, like songs or movies, to our lives. But we simply don’t own them. Im sorry this business practice offends you. I’m asking that you place the responsibility where it belongs, on the owner of the song. They’re the party that makes the decision to “sell out.”

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