First of all, who needs to eat that much food in 30 minutes?
Next, it's a totally unhealthy mix of foods.
The human body isn't designed to process that kind of gluttony.
In a country with so much hunger, how is the morally responsible?
I get it, it's an advertising campaign directed at certain men who find this amusing. This is fun? Meh. Texas.
Five pounds of ground meat could make 20-25 hamburgers. Gross.
The article doesn't give the cost of the "meal" (other than free, if you you finish it in time). A related website prices the plate at $54.95 and the joint's Facebook page has their menu listing a "normal" cheeseburger at $7.95 with a side of fries for $2.25.
There are similar "food challenges" even at higher-end restaurants. A steakhouse chain named for a famous football coach has an offer that if you eat an entire 48-ounce steak, they'll put a brass plaque with your name on it on the wall of the restaurant. There's apparently a fellow who has 11 plaques throughout the place.
Food is beautiful and necessary. This kind of behavior is revolting to me. But, to each their own.