STOCK MARKET WATCH -- Thursday, 11 April 2013

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12. How America's Fast Food Industry Makes a Quick Buck

http://www.commondreams.org/view/2013/04/11-1

Last week, approximately 400 workers in the fast food industry went on a one-day strike protesting the "McWages" that keep them them living at or even below the poverty line. Despite their modest demands – the workers want to be able to exercise their right to form a union without intimidation or harassment and they want to be paid a living wage of $15 per hour – they face an uphill battle to achieve them.

One of the catch phrases used by striking workers was "we cannot survive on seven twenty-five," a reference to the insulting $7.25 average hourly wage most fast food workers in New York get paid. This paltry sum, which adds up to less than $300 pre tax for a 40-hour week, would not amount to a living wage anywhere in the country, and doesn't even come close in New York, one of the most expensive of cities in the US to live in. That is the federal minimum wage, however – and it's not hard to imagine that employees would be paid even less than $7.25 an hour if their bosses could get away with it.

One striking worker, Joseph Barrera, who works for TacoBell, told MSNBC's Chris Hayes that when he started working at the chain, at the age of 15, he was paid $7.15 an hour. Six years later, as a supervisor, his pay has increased to $7.25 an hour, a ten cents raise. If you're finding it hard to imagine how Barrera makes it through the month on such meager wages, that's because he can't. He says he often has to skip meals or walk to work because he can't afford the subway fare and he hasn't bought clothes in years. He'd like to be able to get married and start a family, but doing so on his full-time supervisor's salary is impossible.

Treating an employee this badly might be excusable if the company that hired him was struggling for survival, but this is far from the case. Yum Brands Inc, which owns Taco Bell, as well as KFC and Pizza Hut, proudly boasts on its website an EPS growth of 13% in 2012, an increased dividend for shareholders of 18%, and a net income of $1.6bn. Rival fast food companies like McDonald's, Burger King and Wendy's are all doing similarly well: according to Business Wire, fast food is one of the fastest growing industries, thanks to a competitive cost advantage.