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Response to Uncle Joe (Reply #13)

Sat Jan 2, 2016, 12:24 PM

20. Thanks Uncle Joe. Then I'll take a crack at it from a marketing point of view...

 

First, corporations, especially conservative media, throw money away -- down the toilet -- often. They do this to quash liberal voices. Conservative media moguls are willing to buy up radio stations just to shut out liberal voices despite losing money in the process. This is also especially true of upstart tech companies. It's just an investment in their product from which they expect future returns. In the case of media, protecting the Republican brand and demonizing Democrats.

Second, as the internet grew, companies learned that traditional forms of advertising weren't as effective, not the same return for the investment, forcing them to change their advertising model. They didn't foresee this; the change followed the paradigm shift. Marketing guru's aren't that clever, they are reactive.

Third, there's the matter of the debates. From an advertising perspective, the Democratic debates are pretty much a loser relative to the Republican debates. With 16 Republican debates, as an advertiser, I wouldn't bother dumping anything into the Democratic debates. (Are we in the midst of a paradigm shift?)

Fourth, "debates" (which is a misnomer to begin with) are sporting events, nothing more. And like any sporting event, the officiating is as big a part of the post-game discussion as what was said. The networks are selling more than Trump. They have to sell inequity to make it all work. The only difference, of course, each candidate is declared the winner. I think this is just part of the trend we've witnessed since the mid-1970, and especially so since 9/11 (see below). Getting shut out is the ultimate inequity. So to learn about Bernie, people are turning to their trusted sources rather than having everything filtered through the M$M.

Which brings me full circle: Bernie is surging despite the media blackout, and this is my interpretation of that fact. It's counterintuitive only from an old paradigm point of view.


In the mid-1970s, when baby boomers were coming of age, about a third of high school seniors agreed that "most people can be trusted."

That dropped to 18 percent in the early 1990s for Gen Xers and then, in 2012, to just 16 percent of Millennials.

The researchers also found that Millennials' approval of major institutions from Congress and corporations to the news media and educational and religious institutions dropped more sharply than other generations in the decade that followed the terrorist attacks of Sept. 11, 2001.

http://www.huffingtonpost.com/2014/09/04/millennials-less-trusting-gen-x_n_5767564.html

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WhaTHellsgoingonhere Jan 2016 OP
brooklynite Jan 2016 #1
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firebrand80 Jan 2016 #2
djean111 Jan 2016 #4
Art_from_Ark Jan 2016 #5
WhaTHellsgoingonhere Jan 2016 #6
djean111 Jan 2016 #9
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pa28 Jan 2016 #7
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nc4bo Jan 2016 #8
jfern Jan 2016 #11
WhaTHellsgoingonhere Jan 2016 #12
artislife Jan 2016 #19
Uncle Joe Jan 2016 #13
LineLineNew Reply Thanks Uncle Joe. Then I'll take a crack at it from a marketing point of view...
WhaTHellsgoingonhere Jan 2016 #20
Bluenorthwest Jan 2016 #15
NCTraveler Jan 2016 #16
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Motown_Johnny Jan 2016 #18
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