Mike Bloomberg to launch the largest one-week political advertising campaign in history [View all]

[crazytown]

Mike Bloomberg set to launch the largest one-week political advertising campaign in history

(CBS News) Former New York City Mayor Michael Bloomberg is preparing to launch the largest one-week political advertisement campaign ever on Monday across at least 24 states, according to advertising trackers and federal disclosures.

As of 4:15 p.m. ET on Friday, Advertising Analytics, a firm that analyzes political advertising, tracked at least $31 million in broadcast TV ad buys from Bloomberg.

According to Medium Buying, another political advertising tracker, the top markets were New York City ($1.6 million), Los Angeles ($1.1 million), Houston ($956,000), Dallas ($843,000), Tampa ($723,000) and San Francisco ($639,000). California and Texas, where Bloomberg is set to spend a combined $3.6 million in four cities alone, will be holding primaries on Super Tuesday, March 3. The buy is scheduled to start on Monday and continues into the second week of December in many markets.

Aides to Bloomberg have declined to comment on the planned ad buys.

On Thursday, Bloomberg's team filed paperwork with the Federal Election Commission saying he would seek the Democratic presidential nomination, but he has not yet officially announced a bid. He has filed to be on the ballot in Alabama, Arkansas and Texas.

https://www.cbsnews.com/news/mike-bloomberg-set-to-launch-the-largest-one-week-political-adverstising-campaign-in-history/