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Mitch Joel, Vancouver SunWikiLeaks saga pushes businesses to adapt
So much has already been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks is, and what it means in our brave new world.
But if you can take a step back and look at it, without prejudice or passing judgment, there are many fascinating lessons about how new media act -- and react -- that are also excellent business lessons. You may even consider this a cautionary tale.
Here are seven lessons that WikiLeaks teaches us:
1. Transparency first. If your default position is to hide information and keep it secret, the new world is going to cause you many sleepless nights. WikiLeaks shows us that businesses will be best off leading with transparency, only shifting to secrecy when it's absolutely necessary -- if protecting a "secret sauce," for instance.
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http://www.vancouversun.com/news/WikiLeaks+saga+pushes+businesses+adapt/4023450/story.html