G.O.P. Offensive Puts Small Dent in Kerry's Image
By ADAM NAGOURNEY and JIM RUTENBERG
Published: June 20, 2004
WASHINGTON, June 19 — When John Kerry effectively nailed down the Democratic presidential nomination on March 2, the White House was waiting. With relentless precision, it began a 90-day campaign to weaken Mr. Kerry's candidacy, a blast that included record spending on television advertisements and attacks on Mr. Kerry's credentials and ideology led by President Bush himself....
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Three months and $85 million after Mr. Bush began, pollsters and independent analysts said that while Mr. Bush had raised doubts about Mr. Kerry, he had not scored as much damage as some Democrats had feared — or some Republicans had anticipated — with this unusually expensive and early assault, particularly given the size of the investment and the use of Mr. Bush.
Mr. Kerry is viewed more negatively by voters than he was on the morning of March 3, and Mr. Bush appears to have succeeded in planting doubts about the firmness of Mr. Kerry's convictions, according to a variety of polls.
But polls also show Mr. Bush and Mr. Kerry tied, while Mr. Kerry continues to be viewed more favorably than not. Democrats seem relieved that this period has ended, and more confident of victory than they did when Mr. Bush's attack began in March, all the more so as Mr. Kerry has eclipsed Mr. Bush in his fund-raising over the same period....
http://www.nytimes.com/2004/06/20/politics/campaign/20CAMPAIGN.html