ADVERTISING
Movie Ads or Political Ads? Complaint Says Line Is Too Fine
By JIM RUTENBERG
Published: June 27, 2004
The advertising push behind Michael Moore's new documentary critical of President Bush, "Fahrenheit 9/11," is angering some Republicans, who say it is little more than a commercial campaign devised to help Senator John Kerry of Massachusetts.
For instance, one television commercial for the film, which opened nationally on Friday, shows Mr. Bush in mid-golf game, talking emphatically to news cameras that follow him around the course.
"We must stop these terrorist killers," he says before turning his back to tee off and shouting back at the pack, "Now watch this drive!"
The scene is one of many featured in the film that paint the president as cavalier, cynical and insincere in the war against terrorism.
Until the marketing campaign began, Republicans had been dismissive of the film, arguing that it would have little effect on the election because its audience would consist mostly of people already planning to vote against Mr. Bush.
But the advertising campaign has been a different story....
http://www.nytimes.com/2004/06/27/politics/campaign/27ads.html