New Ads Premier at Star-Studded Gala Sparking 10 Weeks Of Grassroots Activism To Defeat BushTonight, MoveOn PAC will host a star-studded, sold out, gala called "10 Weeks: Don't Get Mad, Get Even!" to kick-off 10 Weeks of grassroots activism, highlighted by a new TV ad campaign featuring the work of notable American film directors and actors including Matt Damon, Scarlett Johanssen, Kevin Bacon, Al Franken and Rebecca Romijn, Rob Reiner and Richard Linklater. The new ads are part of MoveOn PAC's multi-million TV ad program, between now and the November election.
MoveOnPAC's executive director Eli Pariser says the goal of these ads is to better connect with voters and inspire political activity in a more entertaining and creative way. "These ads from well-known directors and actors will validate the concerns many Americans feel about the President's failures at home and abroad." Pariser added, "Using humor and creativity, we believe they'll speak to a much broader audience than the same old Washington consultant-driven advertisements do." ..
"This campaign isn't just about celebrities showing up at an event for a photo-op. It's about artists being active as American citizens and using their voices in creative ways to express what many people are feeling," said Laura Dawn, executive producer of the campaign and the Event & Cultural Director for MoveOnPAC.
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