Air America, the left-leaning national talk radio network, has landed a home on an Atlanta radio station — on the far right end of the AM dial.
The voices of Chuck D., Randi Rhodes, Al Franken and Janeane Garofalo will be heard at AM 1690 sometime next week once technical issues are resolved, said Air America president Jon Sinton, who is based in Atlanta.
The 1690 spot on the dial recently was running classic country music but is now playing nothing as station owner Intermart Broadcasting prepares for the Air America launch. Current call letters are WSWK-AM but Sinton said the owners plan to change that to WWAA-AM.
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"As far as I know, the last really liberal talk show host on a major Atlanta station was me," said Mike Malloy, a metro Atlanta-based veteran talker who left WSB-AM in 1997 after two stints. He recently joined Air America with a 10 p.m. to 1 a.m. show. "I think metro Atlanta has a huge potential audience. Air America is proving in market after market the audience is there."
Eric Seidel, a media consultant and former WGST-AM station manager, disagreed: "It will never be a factor in this market. There isn't a large enough audience for this type of talk to make it economically viable."
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