Making the News: A guide to getting the media’s attention (UTNE, reprint from RedPepper)

[pinto]

Making the News: A guide to getting the media’s attention
by Symon Hill, from Red Pepper

If you’ve ever been passionate about an issue or a campaign, then you’ve also disagreed—passionately—with how that issue was (or wasn’t) handled by reporters. It’s tempting to simply throw up your arms and blame it all on the sorry state of the media. But there are two sides to every story, and active citizens must school themselves on how to attract attention, and never, ever forfeit the power of the press. Here, then, is a 10-step primer from a media expert on how to help get you or your cause noticed, on your terms. — The Editors (UTNE)

(Interesting expansion and examples on Mr. Hill's 10-step primer are at the UTNE website, link below ~ pinto)

1. Have a clear message.

2. Make media a priority.

3. Offer news.

4. Watch your timing.

5. Talk to journalists.

6. Build contacts.

7. Choose the right media.

8. Keep it human.

9. Make it visual.

10. Keep going.

http://www.utne.com/Media/Guide-to-News-for-Activists-Press-attention.aspx

[ShortnFiery]

1. Pass Legislation to break-apart the M$M Corporate Monopoly into much SMALLER Independents.

:thumbsup:

[pinto]

2. See your point, yet this author suggests *using* what the MSM is, here and now.

Don't know much about him or his work. Apparently he's a Quaker activist in the UK who has done PR consulting/media relations training work for UK organizations.