http://www.boston.com/news/globe/editorial_opinion/oped/articles/2004/09/12/words_matter/-snip-
The president learned this art when he served as his father's liaison to the religious right in 1988, just after his born-again conversion. Well-connected staff introduced him to evangelical leaders and taught him to win their trust. "Signal early and signal often" was their motto. Unlike his Episcopalian father, the younger Bush took this advice to heart.
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(conv. speech)
Biblical references were firmly planted at the beginning and end of the speech. Early on, Bush spoke of "hills to climb" and seeing "the valley below," an allusion to Israel's escape from slavery and Moses' vision of the Promised Land, as described in Deuteronomy 34. Given the Rev. Martin Luther King Jr.'s famous use of the same passage ("I've been to the mountaintop"), Bush thus associated himself with both King and Moses, characterizing his presidency not just as a struggle for freedom, but a religious mission with risks of martyrdom.
In his closing paragraph, Bush quoted Ecclesiastes 3, "To everything there is a season," but quickly departed from the Biblical text. "A time for sadness," he began, with reference to 9/11, then "a time for struggle" -- Afghanistan and Iraq -- and finally "a time for rebuilding." This pattern of loss followed by recovery recurred in passages devoted to the economy, the war against terrorism, the national mood, and the state of morality since the 1960s.
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Rather less comforting is the realization that Bush is selling his dubious war to the base he has skillfully courted for years, which he knows to be credulous, fiercely patriotic, and enormously loyal.
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and religiously insane
and now they can have assault weapons legally