We really heart Kraft for doing the right thing

[AnnInLa]

from http://americablog.org:

We really REALLY Kraft!
by John in DC - 5/26/2005 10:52:00 AM

UPDATE: Call Kraft and thank them for doing the right thing: 1-800-323-0768

Ok, everyone, go out and buy some Kraft Macaroni & Cheese, NOW.

The religious right hate groups of America's Taliban have been threatening Kraft for including gays in its pro-diversity outreach. Kraft just told them to fuck off. Well, okay, Kraft wrote a beautiful message about diversity and how a company's true measure is how it responds to criticism of its principles. Amazing letter. And an amazing stand from Kraft. God bless 'em.

Read Kraft's letter, via Kos. An excerpt:

"The true test of any commitment is how you respond when challenged. Kraft is experiencing this to a degree right now, as a result of our decision to be one of several contributors to the 2006 Gay Games in Chicago. The games will bring together thousands of athletes in a competition that will take place in our corporate hometown....

"It can be difficult when we are criticized. It's easy to say you support a concept or a principle when nobody objects. The real test of commitment is how one reacts when there are those who disagree. I hope you share my view that our company has taken the right stand on diversity, including its contribution to the 2006 Gay Games in Chicago."

[LibInternationalist]

1. I definitely have a love-hate relationship with Kraft

as they are owned by Phillip Morris (I mean Altria)

[Pockets]

12. Their decision was about marketing

They surely determined there are a lot more gay rights supporters who buy their products than fundies who do.

[crispini]

2. Awwwwwwwwwwwww. So cool!

I will now go stuff myself on Kraft Mac and Cheese in their honor. Well, seriously, don't they make something a little more gourmet I could stuff myself on? :P

[Mizmoon]

29. There's always velveeta

:P Nothing says high class like a glob of velveeta!

[rndmprsn]

3. thats cool...i had some last night actually =]

[donsu]

6. I made my own all natural ingredient macaroni & cheese casserole

last nite too.

(don't trust processed food - try not to use it - not always successful)

Kraft's stand on gays is great but something keeps nagging my memory about Kraft?

[rndmprsn]

14. good for you...i dont have the time or the help.

unfortunately

[noonwitch]

4. So, Kraft and Disney are enlightened corporations in this regard

Although thanks to Michigan voters, they can no longer pay benefits (even by their own choice) to gay partners in the state.

Whatever your opinion is on mandating companies to provide that kind of coverage, they should not be forbidden by law from doing so voluntarily.

[sui generis]

11. actually the way it works is

the insurance companies are not required by law to offer partner benefits, so a company cannot require that the insurer offers partner benefits even if it's the company's policy.

Kraft, the company, can certainly pay benefits if it's out of their own treasury.

[Dervill Crow]

5. My kids were such yellow dye addicts.

Kraft mac-n-cheese is the quintessential kid food and was a staple in my house for years. It will be again.

Comfort food with great values both economically and morally. What could be better?

[sui generis]

7. Microsoft, pay attention here

"The true test of any commitment is how you respond when challenged."

I guess you failed the test Mr. Gates.

[nothingshocksmeanymore]

8. Hope they CC that one to Microsoft

[porphyrian]

9. Kraft is owned by Phillip Morris.

Not that I give a shit, but you should know.

[mwb970]

23. Isn't Phillip Morris the company that runs anti-smoking ads?

The last ad I saw from them was entirely about not smoking and how to quit. It came off like a PSA.

Good guys, or good marketers? After all, they're still selling the stuff.

[jayfish]

30. I Believe They Are Required...

to spend money on those anti-smoking ads as part of the "big-tobacco" settlement.

Jay

[porphyrian]

31. Good marketers.

They developed that quality after they lost their ass in the Florida lawsuit. Not that they weren't good marketers before, just that they started targeting Asian teens instead of American ones.

[donsu]

10. did you really mean to say 'heart' in your sub. line?

and if so why?

[Pockets]

13. I think it makes sense

Like the movie "I Heart Hucklebees", for instance.

[Stephanie]

15. based on this

[datasuspect]

17. in written english

you would write "I love NY"

[Stephanie]

18. it's a little joke

a little joke that's been around for a while - sheesh, what's the big deal?

[datasuspect]

20. just a pet peeve

and plus it is really stupid.

[Pockets]

21. Not actually stupid when you think about it

Mixing symbols with language, then reintegrating them to change the structure of language can be useful in making communication more flexible. That can pave the way for newer and more original concepts and ideas...

[Lannes]

24. Amen

[Lannes]

25. When that came out noone said "heart"

[Stephanie]

28. it's a JOKE

jeez

[datasuspect]

16. it's the same line of thinking

that people use when they turns nouns like "office" into verbs.

IF it was in keeping with the marketing tool (which has no place in english grammar or usage) used in that atrocious movie i won't even mention (but someone else did below) it would be appropriate to offset the word with quotes: "heart."

[AnnInLa]

22. Because that's how John Aravosis expressed it in his title, but

he had the word heart in Parenthesis, and when I copied the title from his site, that word didn't copy (or paste). Heart = Love.

[rucky]

19. Is this all because Spongebob is on the box?

I didn't know he's even confirmed the rumors.

:shrug:

[Coexist]

26. kicking for spongebob on the box

we all know his orientation!!

[rman]

27. when critisized you're supposed to roll over and play dead

get with the program, dude.