Top US light beer import spurned at home

[dArKeR]

Mexico's Corona Light is the most popular imported light beer in the US, but you can't get it south of the border, where beer drinkers order their brews in pairs and rarely reach for low-calorie alternatives.

In a Mexico City cantina, real estate broker Omar Vazquez was drinking Coronas -- regular ones.

"I've had thousands of beers, but light beer? I've tried it maybe three or four times," said Vazquez, who at 73 said he had been a beer drinker for nearly six decades. "It's something you drink if you there are no other options: the beer of last resort."

Mauricio Brocado, a Mexico City analyst who tracks Mexican brewers for brokerage firm Deutsche-Ixe, said light beer accounts for less than 2 percent of the country's US$3 billion domestic beer market. At the same time, Corona Light had US$47 million in US sales in the first half of this year, up 9 percent from a year earlier, said Bump Williams of Information Resources Inc, an international marketing researcher.

http://www.taipeitimes.com/News/worldbiz/archives/2004/09/08/2003202125

Now we now which marketing company Bush has hired! The company that could get Americans to buy and drink and love liquid bird shit in a bottle.