Microsoft Wins Place on High-Def Videodiscs (VC-1 accepted as 1 of 3)

[papau]

http://www.latimes.com/business/la-fi-dvd1sep01.story
Microsoft Wins Place on High-Def Videodiscs
Developers of a new format for DVDs back the firm's compression method as one option.
By Jon Healey
Times Staff Writer

September 1, 2004

Developers of high-definition DVDs have embraced technology from Microsoft Corp. to squeeze more video onto discs, marking another win for the software powerhouse in its drive to expand beyond the personal computer.

The decision by the Blu-ray Disc Assn. is the latest sign of progress in Microsoft's efforts to gain a foothold in the entertainment industry. The Redmond, Wash.-based company has won more support from consumer electronics manufacturers than Hollywood but is gradually laying the foundation for a world of personal entertainment that can be powered entirely by its products.

The association's decision, which is expected to be announced today, will affect a new generation of discs and players that can display much more detailed pictures than today's DVDs.

In a replay of the battle between VHS and Betamax, two different types of high-definition discs — Blu-ray and HD-DVD — are expected to start competing for sales in the U.S. as early as next year.

By requiring "VC-1" video technology developed by Microsoft to be included in all Blu-ray disc players, the association is mirroring a move made earlier this year by the HD-DVD forces. And with support from both camps, Microsoft will stay in the game regardless of which standard wins in the marketplace.<snip>